{"id":581,"date":"2018-06-29T09:53:06","date_gmt":"2018-06-29T09:53:06","guid":{"rendered":"http:\/\/88.208.192.52\/wordpress\/?p=581"},"modified":"2021-10-19T13:38:10","modified_gmt":"2021-10-19T13:38:10","slug":"digital-is-for-life-not-just-for-christmas","status":"publish","type":"post","link":"http:\/\/www.doriq.com\/?p=581","title":{"rendered":"&#8220;Digital&#8221; is for life, not just for Christmas&#8230;."},"content":{"rendered":"<p>It would be difficult to find a large organisation today which had not embarked upon a significant transformation program in response to a perceived threat of <strong>digital disruption<\/strong>. These programs tend to consume money and resources, divert attention from operational needs and (in many cases) fail to deliver demonstrable protection against digital threats or the potential to exploit digital opportunities.<\/p>\n<p>Taking digital disruption seriously is an imperative, but there are several adverse patterns of behaviour adopted by enterprises when embarking on digital response programs:<\/p>\n<h2>1.\u00a0\u00a0\u00a0Following a Superficial Approach<\/h2>\n<p>Although few would be willing to admit it, in many cases there is a passive assumption that setting up a team \u2013 devoting time, money and resources to the problem &#8211;\u00a0is enough.<\/p>\n<p>Other, more complex forms of superficiality include:<\/p>\n<ul>\n<li>Seeing the world as made up of digital predators and digital prey \u2013 it\u2019s actually better represented as a continuum, where most organisations will be a blend of both.<\/li>\n<li>Obsessing about the <strong>fear <\/strong>of the danger, not the <strong>danger <\/strong>itself. Just because digital disruption is out there, doesn\u2019t mean it\u2019s a bad thing. Again, there will be good and bad aspects and each enterprise needs to understand the differences. Understanding what digital means to your own organisation, rather than the world in general, is critical.<\/li>\n<\/ul>\n<h2>2.\u00a0\u00a0\u00a0Lack of Customer Focus<\/h2>\n<p>Organisations are not threatened by digital, per se, but by the effect that digital has on the markets in which they operate. Understanding how the competitive landscape is affected by digital \u2013 barriers to entry, commoditisation of products, combinatorial value propositions &#8211; is vital.<\/p>\n<p>To support this, you need a clear, authoritative picture of your customer segments, your value propositions, the combinations they form and how each combination is affected by digital.<\/p>\n<h2>3.\u00a0\u00a0\u00a0Lack of Attention to the Ecosystem<\/h2>\n<p>The impact of digital threats may be indirect, but equally serious. How exposed are your major suppliers to digital disruption? Your partners?<\/p>\n<h2>4.\u00a0\u00a0\u00a0Playing Follow-my-leader<\/h2>\n<p>A common short-cut taken by organisations threatened by disruption is to assume that all will be well if the example set by early digital adopters is followed.<\/p>\n<p>There is a strong temptation to simply copy what others are doing, leading once again to an over-simplification of the problem, and hence a mis-targeting of the solution.<\/p>\n<h2>5.\u00a0\u00a0\u00a0Assuming it\u2019s an IT Problem<\/h2>\n<p>Another very easy trap to fall into is to assume that, since digital disruption is caused by radical use of technology to realign business models, then the solution is to be found in IT alone.<\/p>\n<p>Delegating the task of addressing the digital \u2018problem\u2019 to the IT function inevitably leads to a narrow focus on potential solutions and strategies.<\/p>\n<p>Digital should be seen as a business capability issue, with due attention being paid to changes in <strong>people<\/strong>, <strong>process<\/strong>, <strong>knowledge <\/strong>and <strong>cultural <\/strong>dimensions, as well as adoption of new <strong>technology<\/strong><\/p>\n<h2>6.\u00a0\u00a0\u00a0Lack of agility.<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-390 size-full\" src=\"http:\/\/www.doriq.com\/wp-content\/uploads\/2018\/05\/disruption-definition-roadworks-sign.jpg\" alt=\"\" width=\"2123\" height=\"1690\" srcset=\"http:\/\/www.doriq.com\/wp-content\/uploads\/2018\/05\/disruption-definition-roadworks-sign.jpg 2123w, http:\/\/www.doriq.com\/wp-content\/uploads\/2018\/05\/disruption-definition-roadworks-sign-300x239.jpg 300w, http:\/\/www.doriq.com\/wp-content\/uploads\/2018\/05\/disruption-definition-roadworks-sign-768x611.jpg 768w, http:\/\/www.doriq.com\/wp-content\/uploads\/2018\/05\/disruption-definition-roadworks-sign-1024x815.jpg 1024w\" sizes=\"(max-width: 2123px) 100vw, 2123px\" \/>A major reason why many digital efforts fail is related to <strong>speed of response<\/strong>. In general, incumbent organisations are slower to react to change that their more agile, disruptive competitors.<\/p>\n<p>In addition, the speed with which the technologies themselves are developed and deployed is faster than in the past. Crafting new solutions to business problems has moved away from a formal, engineered approach towards an emphasis on rapid prototyping and development, modularisation of logic, and close attention to modularity and interoperability.<\/p>\n<p>Organisations can find themselves in a position where the technology has been superseded before they have developed a strategy for exploiting it!<\/p>\n<h2>7.\u00a0\u00a0\u00a0Lack of sustainability.<\/h2>\n<p>Closely linked to the concept of digital agility is the need for a r<strong>esilient, sustainable approach<\/strong> to digital disruption. Organisations should know how they are going to handle digital threats as they emerge in the future, rather than just those that are evident in the present.<\/p>\n<p>This implies the need to have a permanent, embedded responsibility for recognising and signalling up new digital disruptors as they arise (\u2018horizon scanning\u2019).<\/p>\n<p>Fundamentally, it also implies a responsibility for custody of the \u2018digital strategy\u2019 and for keeping that strategy evergreen.<\/p>\n<p>This level of sustainability is only present in the most mature organisations, related to their approach to digital.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-582\" src=\"http:\/\/88.208.192.52\/wordpress\/wp-content\/uploads\/2018\/06\/Journey.png\" alt=\"\" width=\"1457\" height=\"647\" srcset=\"http:\/\/www.doriq.com\/wp-content\/uploads\/2018\/06\/Journey.png 1457w, http:\/\/www.doriq.com\/wp-content\/uploads\/2018\/06\/Journey-300x133.png 300w, http:\/\/www.doriq.com\/wp-content\/uploads\/2018\/06\/Journey-768x341.png 768w, http:\/\/www.doriq.com\/wp-content\/uploads\/2018\/06\/Journey-1024x455.png 1024w\" sizes=\"(max-width: 1457px) 100vw, 1457px\" \/>Understanding the importance of \u2018digital maturity\u2019 and planning a path towards a more mature state are critical to long-term sustainability.<\/p>\n<blockquote><p>At Kasei (www.kaseigroup.com) we guide enterprises through the process of establishing, executing and sustaining their digital strategy. We\u2019d be interested in hearing your comments about the list above, relating to your own experiences.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>It would be difficult to find a large organisation today which had not embarked upon a significant transformation program in response to a perceived threat of digital disruption. These programs &#8230;<\/p>\n","protected":false},"author":1,"featured_media":584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,6,10],"tags":[],"_links":{"self":[{"href":"http:\/\/www.doriq.com\/index.php?rest_route=\/wp\/v2\/posts\/581"}],"collection":[{"href":"http:\/\/www.doriq.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.doriq.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.doriq.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.doriq.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=581"}],"version-history":[{"count":3,"href":"http:\/\/www.doriq.com\/index.php?rest_route=\/wp\/v2\/posts\/581\/revisions"}],"predecessor-version":[{"id":730,"href":"http:\/\/www.doriq.com\/index.php?rest_route=\/wp\/v2\/posts\/581\/revisions\/730"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.doriq.com\/index.php?rest_route=\/wp\/v2\/media\/584"}],"wp:attachment":[{"href":"http:\/\/www.doriq.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.doriq.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.doriq.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}